PBSC are an amazing organisation that provide specialist behaviour support to children, young people and adults with learning disabilities, autism and mental health problems. The original brand wasn't expressing their bold personality and passion for transforming lives, so the visual identity needed a refresh to become more modern, more engaging and more authentic to their positive spirit. Working closely with their leadership team, we determined a graphic approach that represents their attitude perfectly. Using simple but striking typography coupled with a high contrast colour palette, where positive adjectives and verbs are highlighted, we've created an identity that feels modern, assertive, and above all, positive.