We quickly exposed the limitations in the old brand name. dotmailer as a brand name is predominantly email focused and now misleading, so the decision was made to change their name to dotdigital, to capture the full-service nature of the business.
“Put simply, Spencer is the best designer/creative director/branding expert I’ve met or worked with. With a background in design I’m not easily pleased, but Spencer just gets it when briefed, then delights when delivering the creative. And if you needed extra convincing, he’s a super nice guy to boot.”
Phil Draper, CMO