Spencer Peppiatt | Brand identity. Beautifully made..

After 20 years of growth as dotmailer, it was recognised that their brand identity no longer reflected the intelligent nature of their platform. Not just an ESP anymore, but a complete digital marketing platform that empowers marketers to engage their customers like never before with a range of powerful features.  As part of the marketing department's rebrand team, our main challenge was to both redefine the business identity and capture a sense of evolution without diluting the original dotmailer brand equity.

Original logotype

We quickly exposed the limitations in the old brand name. dotmailer as a brand name is predominantly email focused and now misleading, so the decision was made to change their name to dotdigital, to capture the full-service nature of the business.

“Put simply, Spencer is the best designer/creative director/branding expert I’ve met or worked with. With a background in design, I’m not easily pleased, but Spencer just gets it when briefed, then delights when delivering the creative. And if you needed extra convincing, he’s a super nice guy to boot.”

Phil Draper, CMO

www.dotdigital.com

Read the story behind the dotdigital rebrand