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To stand out in this marketplace, the Phrasee identity was designed to be humourous, conspicuous and ballsy. It needed to be much more than just a traditional logo and have a irreverent personality of its own. Working closely with the Phrasee founders, we developed a flexible 'P' speech mark that acts as a playful container for anything that raises a smile or even an eyebrow. Everything from the typeface and colour palette to the tongue-in-cheek tone of voice and quirky illustrations were selected and crafted to exude exude energy, humour and 'awesomeness'.
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“Spencer's skills in brand building were indispensable when it came to creating, and then evolving our brand identity. He managed to adapt a brief, which could only be described as a basic idea of where we wanted to be, and produce exactly what we wanted. He is efficient, creative and extremely easy to work with.”
Roxy Cameron, Head of Performance Marketing