Specialising in design, development and implementation, EmailBoutique are experts in crafting outstanding email experiences. Working closely with founder Annett Forcier, we developed an identity system that evokes the company ethos of precision, style and creativity along with an added sense of playfulness. The creative inspiration originated from one of their core work practices of wireframing. Prevalent in email and web design, wireframes contain an array of geometric shapes and ubiquitous symbology. These basic marks were developed to form an ever-changing abstract graphic system that accompanies a stylish logotype and monogram.