Spencer Peppiatt | Brand identity. Beautifully made..

Archive storage is not the sexiest of industries, and it can be difficult for a company to stand out because most offer the same thing. But after looking more deeply into where ADDS sits in the market, there was a real opportunity to set them apart if a focus was put on their personal service. This led to us creating a much warmer brand that identified ADDS as a company of people, not one big, cold organisation. Key to this was the use of unique illustrations – competitors use boring stock shots – and a conversational tone of voice.

“The team at ADDS has worked with Spencer for over 10 years now and we could not be happier. He always listens extremely carefully to our concepts and then translates them into fresh design ideas, even when faced with very tight deadlines. He has been an important part of our marketing team, helping us to develop and maintain our brand identity along with designing everything from social media cards to promotional materials, booklets, presentations and even client user guides. We cannot recommend him enough.”

Natasha Rawley, Director

www.archivestorage.net