![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/d5b3e58d-0ee1-4c8a-aaed-5cb22e273d3a_rw_1920.png?h=17cb980396deb0dca08f222979a0ad41)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/8003f445-1b50-4823-8e83-0c47dcc69184_rw_1920.gif?h=04fc9ac63808fa3ba55fc177d3540c31)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/e2ceacb7-54f3-459f-9a83-9edac6d7408e_rw_1920.png?h=68f30b5bf884dfedb221d2869d28d93d)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/1b24a779-ae18-4542-8036-50caa4785d72_rw_1920.png?h=5c8d067fb0ecce37980ccff6c6b9ec15)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/78b90050-d632-47a3-83a4-c78c830bb66b_rw_3840.png?h=27910b41e31610ad949770d680db7ae4)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/30a74db8-73bf-4c60-98b8-5a59be824768_rw_1920.gif?h=7b1f056011970b7d23ce6609dbc24f38)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/18b05a25-c0dc-4c0d-9fa4-7f0e0dcf4fd8_rw_1920.png?h=7003b1e3d879bf185a7c684db38769ba)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/3eb383d8-197c-4eca-8747-2c65e7b4cfa0_rw_1920.png?h=d1605a3fc565a0e851b1711d1ee49d8e)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/9d3cecda-3f98-4070-bc76-0eacf383b38a_rw_1920.png?h=1c365d446d375b6da5f86faded66058b)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/aa596355-359f-46c4-a624-0847be13112e_rw_1920.png?h=90d656b06844a2d0130dfe7d4f397b3d)
![](https://cdn.myportfolio.com/09d9c1c4668cebaaa3b31133f19532ad/e2b1f02d-d576-4dbc-aaa3-af9e361bf5e5_rw_1920.png?h=b9173d8860e3b63affbc90ea904290ad)
Getting creative with copy.
With a background in writing for the creative industry, SPACE had a clear vision for their brand identity. It had to reflect their approach to copywriting: well-constructed, minimal and concept-driven. Using our shared appreciation of Pablo Picasso's famous one-line sketches as a starting point, we developed a wordmark and icon set that is constructed from a single continuous keyline. To further support the brand values, a combination of uncluttered layouts and vibrant color palette were used throughout all brand communications.