With a background in writing for the creative industry, SPACE had a clear vision for their brand identity. It had to reflect their approach to copywriting: well-constructed, minimal and concept-driven. Using our shared appreciation of Pablo Picasso's famous one-line sketches as a starting point, we developed a wordmark and icon set that is constructed from a single continuous keyline. To further support the brand values, a combination of uncluttered layouts and vibrant color palette were used throughout all brand communications.
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